The Profit dashboard metrics explained
Here are the definitions for all the non-obvious metrics in the Profit dashboard!
Sales are the amount the customer was charged minus refunds. By default, this figure should match the number in your Shopify dashboard.
The revenue figure in Lifetimely dashboard is the amount the customer was charged (sales) minus taxes and refunds.
Gross profit is defined as follows: Net profit = Sales - taxes - refunds - COGS - Shipping cost - Handling fees - Transaction costs
To check order level profit data, click the underlined link as shown in the picture:
Net profit equals gross profit minus marketing costs and any custom costs.
Your estimated shipping costs based on your shipping costs settings.
What your customers have paid for shipping in your store.