The Profit dashboard metrics explained

Here are the definitions for all the non-obvious metrics in the Profit dashboard!


Sales are the amount the customer was charged minus refunds. By default, this figure should match the number in your Shopify dashboard.


The revenue figure in Lifetimely dashboard is the amount the customer was charged (sales) minus taxes and refunds

Gross profit

Gross profit is defined as follows: Net profit = Sales - taxes - refunds - COGS - Shipping cost - Handling fees - Transaction costs

To check order level profit data, click the underlined link as shown in the picture:

Net profit

Net profit equals gross profit minus marketing costs and any custom costs.

Shipping cost

Your estimated shipping costs based on your shipping costs settings.

Shipping charged

What your customers have paid for shipping in your store.

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